Adeline Siksik

Project Manager I Digital Marketer I Website Designer
ProfilePortfolio

WHO AM I?

Hello, I’m Adeline! I’m a freelancer in project management, digital marketing and WordPress website design. I decided to become independent in september 2017 after nearly 15 years of experience in marketing and trade missions in order to offer my services to small businesses, craftspersons and charity organizations.

Highly motivated, invested, detail-oriented and conscientious, I’m adapting easily to every new mission. I have a strong ability to lead teams and optimize consumer experiences across all digital marketing channels.

My marketing skills have been acquired through self-study and experience. In 2016, I’ve improved my training with a Multimedia Project Manager Bachelor – Digital Marketing  in parallel of my professional activities to sit my skills and make more progress in this area.

Personally invested in a blood donor association,  I’ve designed the association website and I’ve managed the association Facebook page. I’ve participated as well in each blood collect in welcoming and accompanying donors.

Portfolio

Work experience

Sept. 2017 – Now: Mentor - OpenClassrooms
  • Website Design
  • Digital Project Management
  • Digital Marketing
  • Community Management
Aug. 2017 – Now: Project Manager / Digital Marketing Manager / Website Design - Freelancer
  • Website Design
  • Digital Project Management
  • Marketing Strategy Optimization
Jul. 2015 – Aug. 2017: Digital Marketer - UGAP
E-merchandising, Web Optimisation
  • Tree view and products catalog management
  • Conversion Rate Optimization (CRO)
  • UX optimization
  • Internal search engine
  • Cross selling actions

Web analytics (Google Analytics, AT Internet)

  • Follow-up dashboards
  • Action plan

SEO / SEA

  • Implementation of different optimization strategies
  • Keywords analysis
  • Content and Netlinking management

Benchmark / Competitive review

  • Bests practices

Communication campaigns management

  • Creative brief (slideshow, banner, sales points, emailings,…)
  • Campaign monitoring : objectives, KPI’s, follow-up

Project management

  • Ticketing
  • Operational acceptance testing
  • Putting into production

Team coordination 

  • Ensure the best communication with internal contacts (web designers, product managers, IT supports…) as well as with internal contacts (communication agencies)
Apr. 2013 – Jul. 2015: Marketing Product Manager - UGAP
Marketing Mix
  • Prepare the tender that will define the requested products
  • Product: prices and sales strategy
  • Communication plan

Product range monitoring

  • Products line management (product card creation)
  • Sales dashboards analysis
  • Action plan

Digital Marketing

  • Website management (update and upgrade)
  • Communication actions : through the site (home page slide show) or through direct marketing campaigns (e-mailing)

Technical expertise

  • Sales force technical support
  • Sales force feedback management

Internal and external team coordination

  • Internal: Digital marketer, web designer, sales force, communication, purchaser
  • External: Suppliers and partners

Events

  • Internal seminars
  • BtoB events
March 2009 – Apr. 2013: Marketing and Communication Manager - CapsAuto
Digital project management (website, intranet et widget) 
  • Needs Assesment
  • Technical requirement
  • Supplier appointment
  • IT development follow-up
  • Team coordination (service provider, internals teams)
  • Operational acceptance testing
  • Putting into production
  • Co-workers training
  • Ticketing

Digital Marketing

  • SEO
  •  Website management
  • KPIs follow up

Communication

  • Corporate identity creation and deployment
  • Guidelines implementation
  • Print and web formats creation

Events

  • Internal events / Team building: Christmas party, summer party,…
  • BtoB events: exhibitions, congress, roadshows,…
Dec. 2005 – March 2009: Sedentary BtoB Saleswoman - Gruau Paris
  • Estimates and reminders
  • Orders input
  • Key account follow-up
  • Workshop schedule management and follow-up
Oct. 2003 – Dec. 2005: Sedentary BtoB Saleswoman - Citroën Business

In the Key account department :

  • Estimates and reminders
  • Orders input
  • Key account follow-up
  • Commercial and administrative support

Education

2017 : Bachelor Degree, Multimedia Project Manager – Digital Marketing specialization

iesa multimedia logo

2003 : Two-year technical degree, Business

Skills

  • Project Management
  • Digital Marketing
  • E-commerce
  • SEM
  • Analytics
  • WordPress
  • HTML
  • CSS
  • FileZilla
  • MySQL

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Native

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Professional working proficiency

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Recommendations

Micaela De Wilde et Caroline Taisne
It was a joy for us to work with Adeline. An accessible, competent, very efficient and fast woman. She quickly grasped what we wanted for our website. Thank you for her patience and understanding in explaining all that we needed to konw. We, as well as all the people who have seen it, find the website realized very beautiful and attractive.
Micaela De Wilde et Caroline Taisne
Deena DeCeglie

Adeline was a dream to work with. She was my website designer, and I’ve gotten so much positive feedback on how great my website looks, and I couldn’t agree more. Even more importantly my website is completely secure, performing well with SEO, and of course looking fab! It was hard to believe we were in different countries with a 6 hour time difference, since throughout the project, if felt as if she was working in the next room! Her work ethic and expertise is nothing short of exceptional. Plus she is personable, and fun to work with. Adeline did a fantastic job, her communication was amazing throughout the process, and the outcome was exactly what I wanted! I’ve already recommended Adeline to several colleagues in my field, and will continue to do so as her work was truly invaluable to me

Deena DeCeglie
Corinne Grondin

If you want a reliable and conscientious person, choose Adeline. As a webdesigner, I used to work with her on her two positions (product manager and digital marketer) and it was always a pleasure. Her design briefs were complete and clear. When Adeline takes a project, she handled it from A to Z and beyond. She often comes up with new relevant ideas. She is curious and is ready to self-trained to be able to lead a project. I saw full use of her talent on the last project we made together. She was devoted and prove me again that with her adaptability and her good mood, any task is easy.

Corinne Grondin
Graphic Designer, UGAP
Samba Doucouré

In the framework of a Web Application creation to obtain the Multimedia Project Manager degree, I had the pleasure to cooperate with Adeline for the realization of this team project. Adeline is a great person, joyful and always in a good mood. Her remarkable skills in marketing and in project management were very useful for us for the success of the project. I recommend to work with her, you will not regret it.

Samba Doucouré
PHP / Symfony Developer, Diji
Stéphane Beauvais

I had the great opportunity to be helped by Adeline when my manager asked me to create new pages on our website.
Adeline offered me all her experimentation in that kind of tasks :
- Right communication rules,
- Right ergonomic rules.
She took a great care to help me to respect all our internal processes, far away from the only website creation.
She coordonnated her colleagues’ work as a real project manager.

Stéphane Beauvais
Innovation Technical Expert, UGAP
Denis Meimoun

Adeline is a reliable person who gives herself the ways to succeed in the projects she manages. She is very organized and always strength of proposal for any kind of task: technological projects, events organization or communication topics. We worked on a project launching which had huge impacts: productivity gain, brand notoriety, improvement of the customer satisfaction and increase in turnover.

Denis Meimoun
Digital Transformation Manager, Gan Insurances
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CONTACT

Contact me

Contact informations

adeline.siksik@gmail.com

Maisons-Laffitte, France