Article updated on 8th of January, 2020.

Being a community manager means being skillful because of the many tasks you have to deal with. So it’s not always easy to be on all fronts. You have to know the right tools to achieve your missions in your company or for your clients if you are a freelancer.

To help you to make your choice, see below a list of 10 free tools for Community Management to manage your planning, create designs and analyze your content or those of the competition.

Holiday Calendar

Among the free tools for Community Management, the holiday calendar is mandatory to fill in you editorial calendar, Indeed, in addition to your brand or company news, you need to communicate on your social medias during the big events of the year (Christmas, New year, Valentine’s Day, Saint Patrick…). Download the holiday calendar from HubSpot to make sure you don’t miss any event of the year.

Editorial Calendar

The editorial calendar is an indispensable tool to plan all your publications on the various social networks. There are several options to achieve this.

You can opt for the classic Excel or for more dynamic tools that will allow you to list and categorize your posts by topics and channels. I offer you a free and simple solution: Trello.

This collaborative online application allows you to create tables, which could for example correspond to your different clients. In each table, you can create several columns that will represent the progress of your publications (being written, creating visuals, ready to be published, published). Finally, in each column, you create cards matching to your publications. You can add a title, description, tags (type of social network), add members of your team to follow in real time the changes made to each publication, publish comments…

To view your cards as a calendar, click on “Show Menu” at the top right of the screen and click on the “Power-Ups” button. Then look for the Power-Up Calendar and click “Enable.” Once enabled, a “Calendar” button is now present at the top right of your table. By clicking on it, you will be able to display your cards like in the example below.

As you will have understood, Trello is definitely a valuable tool to add to your toolbox

Content planning

Buffer is a planning tool for your posts on your different social media accounts. There are many others (Hootsuite, planable, Sprinklr…) but Buffer is the one that offers the best ergonomic interface (to my opinion ;-)).

Graphic design creation

Canva is an online tool that makes it easy to create visuals (social media posts, cover image, banner, logo, etc.). It does not require any graphical skill, the tool is easy to handle and intuitive. Many templates are also available.

Graphic ressources

Looking for a visual to illustrate your posts? Freepik offers more than 3 million free photos, illustrations or icons. If Freepik is not enough, you can also consult other free image banks like Pexels ou Pixabay.

Image resizing

Landscape, online tool by Sprout Social allows you to resize all your images in the right format for each social media (Facebook, Instagram, Twitter and more).

Video creation

Because videos are the media that generate the most engagement rate on social medias, with Rawshorts you can create videos of explainer animated videos (tutorials, promotion, infographics…) from completely customizable templates. If you want to test another solution, I also offer Adobe Spark which allows you to make powerful videos quickly and easily.

Find the right hashtags

Hashtagify allows you to find the best hashtags for Twitter and Instagram related to your keywords and themes in order to optimize your reach.

Engagement rate

Phlanx allows you to view the engagement rate of your Instagram, Facebook, Twitter account or those of your competitors. You can also use this tool to contact influencers or brands directly.


With Twitonomy, search and get informations about the people you follow and those who follow you. You can also save and export tweets, retweets, mentions and reports in Excel or PDF format.

I hope that you have found your happiness among this (not exhaustive) list of free tools to fully exercise your job of Community Manager.

And don’t forget, a good Community Manager must establish a strategy before getting into post publishing. To better understand the interest of this type of document, I invite you to read my article 8 reasons why you need a digital marketing strategy

Feel free to share your favourite tools in comments 🙂