Nowadays, it’s mandatory to establish a Digital Marketing Strategy when you’re a marketer. But why is so important? I explain to you why in 8 points. Let’s get started!
1. Know your market and identify the trends
You have to make a benchmark and a review of your market. This will allow to identify the trends and to see how behave the consumers. You can also find ideas for the publication of your contents.
2. Have the advantage on your competitors
The review is also going to allow you to look at what make your competitors. This could inspire you for your own digital marketing strategy or make it different. It is essential to have competent resources within your teams to be able to seize the opportunities which offer to you and so to have a competitive advantage.
3. Attract and hold attention
To attract your targets on your website, you have to create some attractive contents. Inbound Marketing, contents marketing which makes the customer come to you instead of going get it, has to allow you to propose some contents which will correspond totally to the expectations of the readers, as search engines.
4. Increase your visibility
Use social networks ! They allow you to create a link with your customers and to develop your fame by targeting a qualified audience. It will increase the traffic towards your website with a quality traffic. To make a good job as a community manager, take a look at my other article 10 free tools for community management.
5. To know your customers better
The digital marketing is often described as ” the most measurable way ” but Google Analytics and other tools of analysis tell you only the volumes of visits, not the feeling of visitors, of what they think. You have to use other forms of tools of user feedback to identify your weak points (form, Twitter poll,…).
6. Manage your e-reputation
Know how to manage your e-reputation is compulsory. A bad buzz can spread quickly and cause irreversible aftereffects on your company. It is necessary to know how to use the good tools as social networks and / or your blog but you should not limit itself to it. The forums and the notices customers also are to be watched. The most important is to be reactive to avoid the distribution of negative comments.
7. Adapt your website to all devices
Your website must be available for consultation and readable on all devices (Smartphones, tablets, etc.). For it he has to be responsive or mobile. Your contents must be also adapted to answer customers mobility.